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Digital Marketing Through Mobile Apps Causes Google Search Adjustments

Mobile-friendly websites are increasingly important for increasing search engine optimization service rankings, marketing products and services through better displays and searches on phones with smaller screens and providing better user experiences for customers no matter what kind of device they use. Mobile phones and tablets — whether iOS, which is Apple devices, or Android, which include Samsung, Nexus, Sony and others — have increased the popularity of mobile apps and app marketing to astonishing levels. Consumers now conduct more than 51% of searches from mobile phones, and Nielsen data confirms that mobile device users spend 89% of their browsing time searching from within mobile apps.[1]

Google Begins Ranking Apps for Organic Searches

Google, the most often used search engine, has responded by altering its search formulas to close the gap between Web content and app content because so many people are using apps.[2] Business websites can not only build customer loyalty by developing proprietary mobile apps but also increase their regular website rankings and rankings for in-app content. Customers can now search for apps from within an app and connect to Google Play or the Apple App Store to download new apps. Before Google made these changes, marketers had no reason to optimize their apps for deep linking or searching for apps with keywords because the internal app data was not indexed for organic searches. Deep linking is the process of linking to content within a website, Web page or app instead of connecting just to the landing page.[3]

SEO Service Continues to Evolve

Search engine optimization services is the way that websites optimize their content so that search engines can find content, products, services and information. The techniques that companies use change almost daily to keep up with changing digital marketing trends and new technologies. If website owners want to increase their site’s visibility, they must keep up with SEO developments, marketing news and best practices and consumer browsing trends.

SEO service evolves rapidly with new search formulas are being fine-tuned by Google, Bing and Yahoo, and these changes in search engine result pages that are primarily focused on mobile digital marketing optimization. More companies — even those that don’t have in-house IT staffs and Web developers — are hiring third-party app developers to build iOS and Android apps to deliver incredible customer experiences and increase brand loyalty. Any company can now cross-promote its apps and website through enhanced SEO techniques that allow search engines to search for deeper content within apps. Savvy marketers and SEO companies can cross-promote their apps, sell them and compete for rankings in regular organic searches, links with other apps, social media pages and optimized app content that’s properly indexed and coded to make it search-friendly.

References:

[1] SmartInsights.com: Mobile Marketing Statistics compilation
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

[2] Searchengineland.com: App Indexing & The New Frontier Of SEO: Google Search + Deep Linking
http://searchengineland.com/app-indexing-new-frontier-seo-google-search-deep-linking-226517

[3] TechCrunch.com: A Brief History Of Deep Linking
techcrunch.com/2015/06/12/a-brief-history-of-deep-linking/

Supplement Marketing and the Law

Aging populations around the world continue to require access to quality healthcare and access to natural nutritional and therapeutic supplements. Despite the popularity of dietary and health supplements among patients, the healthcare industry remains on the road to fully recognizing the true size of the industry. The market size of vitamin and supplement manufacturing carries various estimates—between $11 billion and $37 billion—based on the inclusion and exclusion of some classes of supplements. Decades of false advertising, mislabeling, exaggeration of benefits, and other misrepresentations have led to the institution of the Dietary Supplement Health and Education Act of 1994 by the Food and Drug Administration (FDA). Today, supplement marketing continues to be a tightly regulated activity considering the exponential growth in the worldwide supplements industry.

The Role of the Law in Supplement Marketing

As more individuals move from synthetic to natural supplements, the number of spurious and unsafe supplements has also grown. A study by St. Michael’s Hospital, a Toronto-based teaching hospital reveals that dietary supplements constitute over half of the recalls by the FDA. A majority of these recalls have been attributed to substances in these supplements that could cause serious harm or even death. Consequently, the enactment, establishment, and implementation of statutory and regulatory practices are being seen as essential to the future of the vitamin and supplement industry.

Marketing a Supplement Legally and Effectively

Avoiding Misrepresentation

Marketing a supplement such as UC-II, an unadulterated type II collagen or any dietary supplement is subject to several stringent laws pertaining to ingredients, formulation, medical effects and marketing content generated for the nutraceutical supplier. All marketing content for diet supplements is regulated by the Federal Trade Commission. Manufacturers are now liable for the inadvertent misrepresentation or shielding of information about any benefits that the product offers. For example, a company that focuses on the potential benefits of a health drink, but does not warn a customer about the presence of other ingredients such as saturated fats is liable for legal action.
Unforeseen or Untested Side Effects

Manufacturers of natural or synthetic supplements are also liable for any undeclared, untested or unintended drug interactions and side effects of the product. Supplement marketers play a significant role in ensuring that all allergic reactions, drug interactions, and sensitivities are documented clearly in consumer literature or in advertising. Certain dietary and vitamin-based supplements are not actively regulated by the FDA. Consequently, it becomes imperative for a manufacturer to place warnings in an unambiguous manner on all marketing collateral associated with the product.

“Fake” Natural Products

The overwhelming exodus from laboratory-processed supplements to natural alternatives has resulted in the proliferation of synthetic products that are mislabeled “all-natural”—a marketing mistake that could prove to be costly when the product is tested in FDA or independent laboratories.

Inaccurate Health Claims

From Sensa, the diet aid that claimed to promote weight loss and was fined over $26 million by the FTC, to HD Diet Direct, the weight loss product that used an untested liquid homeopathic Human chorionic gonadotropin (hCG) to assure customers of rapid and significant weight loss, inaccuracies in the advertised benefits of a product can result in costly lawsuits. Any research or findings of the effectiveness of a product must be verified by independent testing organizations before being made part of marketing collateral.

In light of the moral and legal stringency required of them, the future of the supplement industry relies on the ethical and efficient marketing of products with complete, verifiable and compliant disclosure about a product’s formulation, interactions, side effects, and benefits.

Market your Services online

MarketingPlaylists

Businesses today have different ways — and places — to market themselves than ever. Nonetheless, opting for a marketing strategy more so when you are just beginning to develop your brand is sometimes confusing. Due to limited resources and budget deficit can make your online endeavors as much of a hustle. While opting for social media as your platform can be a good idea, it is rather time-consuming. The same applies to blogging. However, traditional methods of advertising like print advertising can be expensive as well as digital advertising. For your business marketing campaign try the following simple tips.

Blog

Blogging with no doubt has proved to be one of the best methods of online marketing for any business. The fact that it is pocket-friendly makes it stand out making it the best alternative for those with inimical budget. Your site gets traffic from Google, Yahoo and Bling the more you blog. This is because your site has new content. Your blog can get more leads if you include a call to action.

Leverage social media

If you have never thought of including your business to social media, then it is better you start. Social media enhances your marketing leads in doubles. Social media can be overwhelmingly hard to control, so it is better to choose the most active ones like Facebook, Twitter, Linkedln, and Google+. Always keep your social media engaged, join discussion groups and above all, provide helpful and relevant information to your audience.

Create a Facebook business page

Facebook is one of the commonest marketing apparatus for any business to use, more so for small and growing brands. Since Facebook has a bigger audience, business owners can build a relationship with clients by updating relevant content and engaging with the fans by replying to their comments and liking them as well The more you interact with your page, the more your friends and their friends will see your posts hence lifting your brand awareness.

Email marketing

Email marketing compared to the rest is one of the greatest ways to engage with your customers; nonetheless, if you keep it in a silo, you are limiting its potential. Always be sure to combine your email marketing campaigns with your other marketing campaigns for optimum results. The impact of email is dispensable; your sales can be increased due to the email reminders you keep sending your clients.

Go for PPC (Pay-per-Click) advertising or Google AdWords

PPC ads are one way to create your brand awareness to a larger spectrum of people. It is cost effective and very efficient for a startup in the online marketing world. You use your marketing dollars to target regions and terms that go by your business. Other media marketing companies provide automated bidding preference that enables the SMB PPC novice to have the same exposure and target level without the heavy lifting. An effective Google AdWords strategy where there is assurance can be a Gold mine of leads for any businesses. To eliminate irrelevant visitors, you can start with uber-targeted keywords and keep a close look at keyword match types.

How to Benchmark Your Marketing Performance

marketing-performance2

Before we get started, let us discuss what exactly it means to “benchmark” something. Benchmarking is a tool used to compare either a product or performance to a standard or another product. In this instance, we are going to talk about benchmarking your marketing performance of your businesses to other organizations. You may ask yourself, what will benchmark my business do to help? The biggest reason is to help you see where your flaws are, what you can improve on, and where you are achieving. There are many different categories involved in benchmarking, some of that include:

  • Your design (or strategy)
  • Cost
  • Process
  • Sales or performance

Each of these categories will help you grasp how you compare to other companies or businesses. For example, how much it costs you to get your marketing idea from point A, all the way to the finishing product, which is your point B. To start this process you have to discuss the different types of benchmarks:

  • Competitive- Helps you compare your business to other competitors in the same field or sector
  • Top Tier- When your business is going to be compared to the “top tier” companies in that field to your sector
  • Internal- This is when your business wants to compare themselves with previous performances
  • External- This would be comparing your business to others in all fields and sectors. This is more of a broad approach and gives you untrusted results.

Another way to continually compare yourself is teaming up with another business in your field and sharing the results. This way you will give yourself a good, constant understanding of where you stand. This idea would help you even though different times and seasons of the year, but would not likely happen if in the retail field where other businesses are “rivaled” against each other.

The most effective way to benchmark that is going to help you in the short term and long term is to use all of the different types of a parameter. This will give you an idea of how you compare to yourselves quarterly, how you compare to all of your competitors, as well as the top tier. This gives you the whole picture of every aspect of your business. Adding categories to your benchmark will increase the results as well so keep that in mind. Good luck and never stop improving!