Mobile-friendly websites are increasingly important for increasing search engine optimization service rankings, marketing products and services through better displays and searches on phones with smaller screens and providing better user experiences for customers no matter what kind of device they use. Mobile phones and tablets — whether iOS, which is Apple devices, or Android, which include Samsung, Nexus, Sony and others — have increased the popularity of mobile apps and app marketing to astonishing levels. Consumers now conduct more than 51% of searches from mobile phones, and Nielsen data confirms that mobile device users spend 89% of their browsing time searching from within mobile apps.
Google Begins Ranking Apps for Organic Searches
Google, the most often used search engine, has responded by altering its search formulas to close the gap between Web content and app content because so many people are using apps. Business websites can not only build customer loyalty by developing proprietary mobile apps but also increase their regular website rankings and rankings for in-app content. Customers can now search for apps from within an app and connect to Google Play or the Apple App Store to download new apps. Before Google made these changes, marketers had no reason to optimize their apps for deep linking or searching for apps with keywords because the internal app data was not indexed for organic searches. Deep linking is the process of linking to content within a website, Web page or app instead of connecting just to the landing page.
SEO Service Continues to Evolve
Search engine optimization services is the way that websites optimize their content so that search engines can find content, products, services and information. The techniques that companies use change almost daily to keep up with changing digital marketing trends and new technologies. If website owners want to increase their site’s visibility, they must keep up with SEO developments, marketing news and best practices and consumer browsing trends.
SEO service evolves rapidly with new search formulas are being fine-tuned by Google, Bing and Yahoo, and these changes in search engine result pages that are primarily focused on mobile digital marketing optimization. More companies — even those that don’t have in-house IT staffs and Web developers — are hiring third-party app developers to build iOS and Android apps to deliver incredible customer experiences and increase brand loyalty. Any company can now cross-promote its apps and website through enhanced SEO techniques that allow search engines to search for deeper content within apps. Savvy marketers and SEO companies can cross-promote their apps, sell them and compete for rankings in regular organic searches, links with other apps, social media pages and optimized app content that’s properly indexed and coded to make it search-friendly.
 SmartInsights.com: Mobile Marketing Statistics compilation
 Searchengineland.com: App Indexing & The New Frontier Of SEO: Google Search + Deep Linking
 TechCrunch.com: A Brief History Of Deep Linking